As I sit here, ready to hit the ‘go live’ button on our shiny new website (ok I won’t actually be pressing any button..our amazing designer will be pressing the button..but you get the idea,) I’m reflecting on why I started this journey in the first place and what made Copper Arrow go from doodles and ideas on the pages of my Moleskin (yes I still use a paper planner), to a real-life, living and breathing company.
I’m Erin. Head-honcho, boss-lady, owner, and coffee-maker here at Copper Arrow. I sit writing this in my home office in Maple Ridge, BC, as the wonders of technology now allow me to have a team of people who I work with remotely, meaning we can collaborate on killer website copy and draft on-point social media plans in our pyjamas, if we want to (not that I would ever do that..I’m very professional).
Why did I start Copper Arrow? Because on a regular basis, both in my previous marketing and communications roles and in my day-to-day social life, I meet people who completely understand the need for social media, web content, and email marketing strategy for their business, but they don’t know where or how to start; it’s too big and too scary, so they back away slowly and focus on what they know.
This means I see so much potential being wasted within amazing small to medium sized businesses, who can’t afford an in-house marketing or social media coordinator, but could see huge growth with just a few things: an effective social media strategy, a well-researched and tested email marketing campaign, and beautifully crafted content that gets their brand’s message to the eyes of their target demographic.
So what’s our aim? (Pun intended.) To help business shoot high and show their best, shining selves to the people who matter the most - their current and potential clients and customers. We do that through crafting perfectly on-brand messages, connecting with their communities through various social platforms, putting their products in front of the right people at the right time, and giving them the tools and strategies to keep their growth trajectories moving upwards.
And as for this blog? We’ll use it to explore a few things: what’s hot and important in the world of digital marketing and social media, what’s going on with our business and our clients, and occasionally personal posts about our lives (ok, dog pictures), because..we can.
I’m so excited to continue this journey with you, and to learn and grow along with our amazing clients. And I want to hear from you about how we can help your business soar. Catch us on social @copperarrowca or shoot me an email here, and always remember to #AimHighShineBright.